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Tuscaloosa, Ala. – SmartBank is pleased to announce the appointment of Brian Groeschell to Central Division President. In this role, Groeschell will oversee the bank’s operations across key Alabama markets, spanning from Huntsville and North Alabama through Central Alabama, encompassing Birmingham and Tuscaloosa, and extending to Southwest Alabama in Clarke and Washington Counties.

Groeschell brings a wealth of experience to this pivotal role, with a successful career marked by exceptional leadership.  He joined SmartBank in 2014 as Tuscaloosa Market Executive, demonstrating a consistent track record of success in guiding sales processes, building high-performing teams, and fostering strong community and client relationships.

Prior to his current position Groeschell served as Area Executive for SmartBank’s Tuscaloosa and Southwest Alabama markets, followed by the role of Alabama Regional President. His strategic vision and operational expertise have been instrumental in driving SmartBank’s growth and solidifying its presence across the Alabama region.

“Brian’s exceptional leadership qualities and proven track record of success make him an invaluable asset to SmartBank,” said Billy Carroll, SmartBank President and CEO. “His deep understanding of our business and his strong ties to the community, along with his commitment to building deep client relationships, perfectly align with our vision for the future.”

“I am honored to assume this new role and thankful that I get to continue to contribute to SmartBank’s success,” Groeschell said. “I look forward to working with our talented teams across the Central Division to deliver exceptional service to our clients and strengthen our position as a leading financial institution in Alabama and the Southeast as a whole.”

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About SmartBank 

Founded in 2007, SmartBank is a full-service commercial bank providing banking, investment, insurance, and mortgage financial services, with 42 branches spanning Alabama, Tennessee, and Florida. Recruiting the best people, delivering exceptional client service, strategic branching and a disciplined approach to lending have contributed to SmartBank’s success. For more information on SmartBank, visit www.smartbank.com.